MH

There is an old belief that talks about how unfavorable times are fuel for innovation and new ideas, and this is what it might be happening right now. 

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Quarantine and social distancing have shown how fragile regular commerce has become in the last few years; now more than ever we resort to the internet for the acquisition of goods, making evident how important this will be in the imminent future.

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In the last few years, we have seen how much society is drifting away from the familiar ways of the last decades in regards to shopping, marketing, and business in general. More than ever we are relying on online shopping for different reasons; this can be evident in the fact that more and more online shopping options are thriving while hundreds of shopping malls lie vacant, just like it happened when businesses left the downtown of many places for the then-new shopping mall.

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While somewhat dire for regular retail; this has become an opportunity for a lot of small businesses and entrepreneurs to make their product stand out from the fierce competition; all of this by being plain different from the other offerings or even by taking advantage of social media and word of mouth marketing to better reach their core audience. This new way of doing things seems beneficial for all involved parties because it crafts a closer relationship between the one who offers the product and the ones who consume it; making the customer feel heard.

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If one thing is for sure, this is just the starting point for a social revolution in the way business is done. Mostly gone are those days of bombastic advertisement and generic products; replaced by small brands, online shopping better tailored for experience, and more options geared to broader audiences.